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What Can You Do With a Degree in Marketing and Communication?

Sonya Krakoff


If you've considered a career in marketing and communications, it's important to pursue a degree in the field. Given the popularity of the field, today's employers are seeking professionals with a solid foundation in general business skills, soft skills, and key strategic marketing communication skills, and often require applicants to hold a minimum of a bachelor's degree in a related field.

However, before making the decision to enroll in a program, it's important to have a clear sense of what you'd like to do with your degree, so you can make the right choice of school and find opportunities to customize your degree with a specialization in the field (for example, marketing analytics, public relations, or content strategy, to name a few). If you're wondering "what can I do with a degree in marketing communication?" read on to explore some of the options available to you.


Top Industries for Marketing Graduates

Individuals with a bachelor's degree in marketing communication will be entering into a broad field with many opportunities across a variety of organizations and industries. Virtually every business needs some form of marketing support, and so the demand for skilled marketing professionals is constant: research shows that the need for marketing specialists and marketing strategists is expected to grow at a rate of 40% from 2017 to 2027. For that reason, graduates of a marketing communication degree program have many opportunities and decisions to make when it comes to their career paths.

A good marketing communication degree program will give you a broad skillset in the marketing and communications field, preparing you for roles in advertising, brand management, public relations, and digital marketing. These roles are available in every sector, from small businesses to large corporations, nonprofit organizations, and government agencies.


Top Career Paths for Marketing Communication Professionals

Depending on your interests and your individual skillset (as well as your degree specialization), you have many options when it comes to selecting your career path. Some of the top marketing careers include: account executives, copywriters, creative directors, direct marketing managers, media planners and buyers, advertising and public relations agencies, and positions requiring strategic communication planning and strategy.

Popular roles for marketing and communications professionals include:

  • Digital Marketing Specialist
  • Marketing & Communications Manager
  • Content Marketing Specialist
  • Data Analyst
  • Social Media Coordinator
  • Community Manager
  • Publicist
  • Digital Marketing Manager
  • Account Executive
  • Marketing Coordinator
  • Email Marketing Specialist
  • Inbound Marketing Specialist

About the Author

Sonya Krakoff

Senior Content Marketing Specialist

Sonya Krakoff is the Senior Content Marketing Specialist at Champlain College Online, where she is the voice behind the CCO blog and helps tell the school's story across multiple digital platforms. Sonya has extensive experience in writing, content marketing, and editing for mission-driven businesses and non-profit organizations, and holds a bachelor's degree in English (with a focus on creative writing) from St. Lawrence University.

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